Independent agency This Is Flow has won the $6 million account of low-cost airline AirAsia after a competitive pitch and the return to market for the airline following COVID.
This Is Flow will work with AirAsia across a full suite of marketing services, including media planning and buying in Australia and New Zealand, and will also run key market activations and manage social content, influencers and creative through Flow’s partners, L&A Social.
Karen Chan, AirAsia group chief commercial officer, said: “We are thrilled to work with This Is Flow as our chosen strategic partner to take our brand to the next level in Australia and New Zealand in two key markets we are returning to first, post pandemic.
"Our brand is about connecting people and connecting places, between ASEAN and Oceania and beyond with the widest network and best value fares.”
Jimmy Hyett, founder and CEO of This Is Flow, said “Australians have a deep connection with Asia as a destination and after a challenging few years’, we’re really seeing renewed excitement about international travel coming to life again.
"With a vibrant brand and a passionate team, Flow can add to the mix lots of fun activations, great media, and engaging content – when combined, makes AirAsia a dream client to work with.
"We’re so excited to be a part of their growth story in a rebounding travel industry.”
This Is Flow ended 2022 with new business wins from Experience Co, GPT group and Rock Face, and saw the agency grow to over 30 staff.
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