Thirst Creative has rebranded Eastern Health during one of the most challenging times for the public health sector.
The Melbourne-based agency unlocked a fresh brand expression that not only carries profound significance for Eastern Health but also resonates with the internal staff and broader community.
Thirst Creative’s goal was to craft a symbolic new brand – one that was simple, strong and timeless. Drawing inspiration from meaningful narratives, the resulting brand identity captures the core essence of Eastern Health.
Utilising consistent arch-like shapes: the rising sun, a rainbow, and the Aboriginal symbol for a person (respectfully used following consultation with the Wurundjeri Council) the brand narratives seamlessly fuse into a single, beautifully crafted brand symbol.
The minimalist geometry of the symbol intertwines with a customised wordmark, culminating in the brand identity. This responsive brand identity effortlessly adapts to various mediums and environments, ensuring distinctive clarity in brand recognition.
Eastern Health's brand transformation includes a fresh visual identity that reflects a commitment to progress and inclusivity. The new logo symbolises unity, strength, and growth, embodying the core Eastern health values of respect for all, safe always, partnering in care and learning and improving every day.
Thirst Creative general manager, Emily Dupuche, said every member of the Thirst Creative team worked hard to create a new brand that reflects Eastern Health’s vision of being ‘Healthier Together’.
“Working with Eastern Health, we ensured a seamless rollout across the organisation, creating a cohesive and impactful presence," she said.
"It really showcases our ability to consistently push boundaries, and deliver design solutions that not only meet our clients' goals but exceed their expectations."
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