Total TV revenue fell 8.1% to $3.3 billion in the year to June, according to industry body ThinkTV.
Metro free-to-air fell 12% to $2.22 billion in the financial year.
Broadcaster Video on Demand was up 12.7% to $441 million.
The total TV advertising market includes metropolitan free-to-air, regional free-to-air and Broadcaster Video on Demand (BVOD) and excludes SBS.
In the June half, free-to-air advertising revenue was down 7% to $1.5 billion compared to the same six months last year.
Advertising investment in BVOD platforms 7plus, 9Now and 10 Play increased 12.9% to $212 million for the six months to June.
“Despite some of the most challenging conditions in recent history, the Australian television industry has shown remarkable resilience," said ThinkTV CEO Kim Portrate.
"These results reflect a sustained period of adaptation and innovation as broadcasters continue to evolve to meet the needs of advertisers and viewers, ensuring brands remain front and centre within the content Australians watch.
“The sustained growth of BVOD revenue underscores the value advertisers place on premium, brand-appropriate content – particularly when it is supported by the ability to target audiences with privacy-compliant first-party data solutions.
"The television industry is confident this will drive ongoing investment and innovation as more brands move to a Total TV strategy to maximise their business results.”
The ThinkTV numbers:
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