Publicis Groupe’s media investment arm, Publicis Media Exchange (PMX), has appointed Rowena Newman to the new role of head of media intelligence.
Newman joins PMX with more than 20 years’ experience in global brand strategy and marketing operations, most recently as head of marketing for ThinkTV.
She will now lead the development and implementation of key strategic projects to drive the PMX investment product across Australia and New Zealand.
“I’m excited to be joining Publicis at such an exciting time for the organisation, and thrilled to be able to continue to help marketers build strong and effective campaigns, as the media environment continues to evolve," Newman said.
“I love the passion and energy of client-agency relationships and cannot wait to get started.”
Newman will also be responsible for PMX creating central partnership solutions that look beyond media alone, with a focus on incorporating the breadth of the marketing business solutions offered by Publicis Groupe.
Anthony Ellis, the managing director of PMX: “Rowena’s extensive brand marketing background, as well as her most recent role focused on shaping the media landscape at Premium Content Alliance makes her the perfect person to lead the PMX Media Consultancy division that consists of qualified media auditors and media research analysts,”
“Over the past two years, the PMX auditing team has built a media intelligence platform that connects strategic decision-making and the commercial impact of those decisions; empowering Publicis Groupe’s agencies to make informed planning and buying decisions, with a clear focus on what matters – helping our clients grow.”
Newman’s appointment is effective immediately.
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