Thinkerbell has been appointed, following a competitive pitch, agency partner for Chinese owned Ute and SUV manufacturer GWM Australia and New Zealand.
The agency replaces The Hallway which took the account in January 2022 in a competitive pitch but decided to part ways with the automotive player.
"Thinkerbell’s body of work over the past few years has been impressive and we look forward to working with them, delving into their ‘Measured Magic’ and partnering together to take the GWM brand to the next level," Steve Maciver, head of marketing & communications, GWM Australia & New Zealand, said.
Jaime Morgan, Thinkerbell’s managing director, said GWM has been going from strength to strength with record sales, excellent new products and outstanding value.
"We are thrilled to be their agency partner and we look forward to working together with them to further enliven the brand with a big dose of Measured Magic," Morgan said.
The appointment starts October 1.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.