Water Can is a new water brand co-created and co-owned by creative agency Thinkerbell, and founder of Laneway Music Festival Jerome Borazio’s company Mr B.
It’s made from 100% purified still or sparkling water and packaged in an aluminium can, with no plastic bottles in sight. The brand name Water Can, is a promise to talk to the benefits that only a 100% water can offer.
What can make you healthier?
What can keep you hydrated?
What can keep you focused?
What can aid weight loss?
What can relieve constipation?
You get it.
Water Can has been made available at festivals, such as Laneways Music Festival. Here it was sold in a screw top can, alongside hydration stations where Australians are encouraged to refill their empty Water Can cans with water to minimise costs to the consumer, and minimise environmental waste.
It’s also canned, and not bottled for environmental and health reasons too. Who can save the planet?
Adam Ferrier of Thinkerbell and Water Can says Water Can is a fun step into co-ownership of brands and product design for Thinkerbell.
"The team has done a great job in coming up with a water brand that’s pretty interesting," he says.
Chief creative tinker Tom Wenborn says to celebrate the launch, Water Can released the ‘Sweat Shirt’ to help combat partygoers’ dehydration.
"The shirt reveals a design when it gets wet from sweat that acts as a voucher for a free Water Can. It serves as a reminder for Aussies to drink water and remain hydrated throughout the Laneway festival," says Wenborn.
The apparel was given to festival-goers, where they could redeem their free Water Can at any of the hydration stations by wearing the Sweat Shirt.
St. Jerome's Laneway Festival and Water Can co-founder Jerome Borazio says the teams are stoked to have created Water Can – as they understand the importance of staying hydrated to feel good.
"Attendee safety and a safe environment are always one of our top priorities," says Borazio.
The 450mL Water Can Still and Water Can Sparkling cans have been rolled out at Laneway Festivals across Adelaide, Melbourne and Perth, and will be available at outlets across Australia for RRP $6.00.
For further information or to make a purchase, visit www.yeswatercan.com or jump on Water Can’s Instagram, @yeswatercan.
Credits:
Client: Water Can
Design, Creative, Earned and Media: Thinkerbell
Production: Hotel Bell @Thinkerbell
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