Thinkerbell joins The Marketing Academy

By AdNews | 21 February 2025
 
Thinkerbelll CEO Margie Reid

Thinkerbell is a premier partner of The Marketing Academy’s Australia Scholarship Program for 2025. 

The Marketing Academy’s scholarship program is a leadership development initiative designed to equip high-potential marketing talent with the skills, knowledge, and networks required to excel in board-level leadership roles. The program leverages the expertise of C-suite executives to mentor and guide the next generation of marketing leaders. 

Thinkerbell CEO Margie Reid said sponsoring The Marketing Academy is an opportunity for the agency to help support and influence the industry.

"The Marketing Academy have proved themselves to be the premier organisation for senior marketers and agency leaders to develop their marketing and professional skills in Australia and around the globe," she said. 

"Every year there’s a flurry of activity as marketers perfect their applications to get into the program and we see first-hand what it means to those who get accepted."

The Marketing Academy founder and global CEO Sherilyn Shackell said she is "delighted" to welcome Thinkerbell onboard.

"We are pleased to have Thinkerbell as an Australian Premier Partner in 2025, it’s the first time in The Marketing Academy’s history where an independent agency has joined us in this way," she said. 

"The Marketing Academy prides itself on delivering world class learning and professional development experiences for our Scholars and Fellows, and Thinkerbell’s support will play a pivotal part in helping to make this happen."

The Scholarship Program offers scholars one-to-one mentoring with an enviable line-up of board-level executives in Australia, including CBA CMO Jo Boundy, Lion CMO Anubha Sahasrabuddhe, Telstra CMO Brent Smart, ANZ CMO Sweta Mehra, Nestlé Australia director, eBusiness, strategy and marketing Martin Brown, Arnott’s CMO Jenni Dill and Tourism Australia CMO Susan Coghil.

Scholars will receive executive coaching, participate in three intensive residential ‘Boot Camps’ featuring world-class speakers, and gain access to masterclasses and lectures from renowned global experts. Each Scholar also receives five places for their colleagues and teams to enrol in The Marketing Academy Virtual Campus, an online professional development program. 

Thinkerbell, building on last year’s celebration at Luna Park, which honoured mentors of the decade, will introduce a new annual award recognising the Marketing Academy Scholarship mentor who has made the most significant contribution to the program the past 12 months. 

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