Thinkerbell is now card carrying member of the IMAA, the body for independent media agencies in Australia.
The agency, which has embraced media planning, buying and optimisation from its foundation seven years ago, said it recognises the importance media plays within Thinkerbell’s "Measured Magic" offer.
Thinkerbell CEO Margie Reid said media is not the "poor cousin" of marketing communications.
"It’s creative’s dance partner, not a wall flower waiting to be thought about," she said.
"At Thinkerbell all of our processes and people ensure we think of medium and message as entwined entities, working together."
Thinkerbell has a raft of clients that have embraced the media offering of Thinkerbell. However, a one agency solution is not for everyone, and some clients of Thinkerbell prefer to work with separate creative, PR, and media agencies.
Adam Ferrier, co-founder of Thinkerbell will be speaking at the IMAA annual conference on ‘3+ and other media mistakes’.
IMAA CEO Sam Buchanan said industry body welcomes Thinkerbell with open arms.
"Thinkerbell is a unique creative company, few if any have fused creative and media thinking together to the scale they have," he said.
"We look forward to seeing them contribute to the 175+ agency community that we’ve built."
Thinkerbell is 100% independent and has 200 people in offices in Sydney, Melbourne and Auckland.
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