Think HQ has expanded its remit with global tea leader Lipton Teas and Infusions in the Australian market.
The agency has retained brand Lipton and added Bushells and herbal tea range PUKKA to its roster after a competitive four-way pitch.
Under the broadened remit, Think HQ will deliver strategic planning, creative, social, activations and PR for all three brands.
The work will build on the success achieved for the Lipton brand over the past four years by Sydney-based agency LOUD, and more recently by Think HQ after it acquired the business last year.
“What a sensational way to kick off our 15th year in business," said Jen Sharpe, founder & managing director at Think HQ, said.
"This was our first major pitch since acquiring LOUD last year and is a great endorsement by the Lipton team that they believe in our unique blend of purpose and integrated thinking.”
Sarah Shen, head of marketing ANZ Lipton Teas and Infusions, said was impressed by Think HQ.
"Think HQ’s integrated services offering across strategy, creative, social, activations and PR, is the right fit for Lipton’s portfolio of brands, giving us confidence that we have the right partner to continue to drive our growth and investment in the Australian market.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.