Purpose-driven integrated agency Think HQ has enhanced its diverse communications arm CultureVerse with the appointment of specialist multicultural communications practitioner and qualitative researcher Doctor Som Sengmany as insights director.
Sengmany will draw on his 15 years industry experience and research expertise to develop culturally appropriate communication and engagement strategies and research approaches for multicultural audiences.
He will also work with the broader Think HQ team to develop fully inclusive communications strategies and research approaches for clients, and inject culturally and linguistically diverse (CALD) audience perspectives into broader campaigns and projects.
Sengmany has worked across a range of sectors, including state and local government and not-for-profit community health, most recently as strategic communications and engagement adviser to Whitehorse City Council. He recently completed a PhD (Deakin University) on mulitcultural communications in the Victorian Government and multicultural sectors.
Think HQ founder and managing director Jen Sharpe said: “Som brings a powerful combination of practical knowledge with academically trained research skills to the development of evidence-based communications strategies."
"His insights and research will be invaluable to both CultureVerse and the wider Think HQ teams and clients seeking to communicate and engage with diverse CALD audiences and communities."
Sengmany said: “I’m looking forward to working with the broader Think HQ team to develop even more ethnically diverse and culturally inclusive communications practices that meet the needs of both clients and CALD communities.”
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