Social change agency Think HQ has acquired cultural communications agency LOUD Communications.
Commercial details haven’t been released.
The acquisition follows Think HQ’s integration of multicultural engagement specialists CultureVerse in 2019.
Earlier this year Think HQ created a new strategic positioning, together with its multicultural communications arm, CultureVerse, The Positive Change Agency.
The latest deal enhances Think HQ’s presence in Sydney.
Lorraine Jokovic, the CEO of LOUD, who will become Think HQ’s Sydney general manager, said this is a genuinely exciting time for both agencies.
“LOUD has always been about making brands heard and helping them find their place in competitive markets,” she said.
“As part of Think HQ, with its integrated approach and commitment to positive social impact, we have the capability to do even bigger and better things together.”
Jen Sharpe, founder and MD of Think HQ, said she was thrilled to welcome Lorraine Jokovic and team into the Think HQ family.
“This acquisition is testament to Think HQ’s strategic growth, further boosting our Sydney presence and enhancing our creative and commercial offering,” she said.
“LOUD’s strong client base and commercial creative smarts are a perfect fit for the Think HQ team, and together will drive our growth with new commercial clients.
“Think HQ’s unique integrated offering to reach all Australians will be supercharged with our new team members.
“By bringing LOUD into the Think HQ family, we’ve really cemented our unique position as a truly integrated, one-stop-shop agency that engages with all communities in Australia - and creates awesome campaigns with them.
“With a team of 100 super-smart people that reflect the audiences we speak to and the communities we work with, Think HQ is better equipped than ever to create and deliver campaigns that no other agency can.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.