South Australian agency Them has acquired brand and strategy specialist Algo Mas.
Commercial details haven't been released.
Algo Mas’ eight-member team brings a strong property project marketing skill set, several national clients, and an extensive brand strategy department.
The acquisition increases Them’s headcount to more than 30 and sparks ambitions to extend its team by 30% within 12 months.
Them managing director Leesa McMahon: “Algo Mas’ very impressive client base will now have access to Them’s full in-house service structures, from media, digital, design, strategy, web and print production.
“It is not in our values to sit still. We are in constant pursuit of improvement, always looking for ways to best serve our clients.
“As a 360-degree agency, our vision is to be the agency of choice.
“In order to do that, we focus on our culture, the talent and skill sets to drive our mission, “your success is our success” for clients, in such a competitive environment. It is all about integrity, followed by great advertising and marketing.”
Julie George, who established Algo Mas in 2005, said: “Them shares similar values to Algo Mas, including a focus on client service. Combining our strengths means we are now one of the most experienced strategy and implementation agencies in South Australia.
“In an industry where female agency heads are rare, especially within an agency of this size, working with a female managing director really appealed to me.”
George becomes strategy and growth director at Them, responsible for providing strategic advice to clients and growing the agency.
Them executive chairman Mark Wightman said: “Leesa and Julie have achieved a great result for everyone, the clients, the staff, and the marketing Industry."
Algo Mas, Spanish for Something More, has worked with property developers Citify, BuildTec and Catcorp, State and Local government agencies, Walford and Munno Para Shopping City.
Them’s clients include State and local government, Elders Insurance, Toro Australia, Pope, Samuel Smith and Son, Eagers Automotive, Thirsty Camel bottle shops and Chapley Group Foodlands.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.