Sydney marketing agency The Zoo Republic has collaborated with drinks company 92Proof to execute its first campaign for Pernod Ricard Global Travel Retail (PRGTR) – The Jameson Whisky Travel Wallet powered by Web3 blockchain and NFT technology.
The Jameson Whisky Travel Wallet successfully brought the Jameson Irish Whisky's global platform of 'Arrive like a local' to life for travellers in Dublin.
The campaign connected the duty-free shopping moment with authentic branded experiences throughout travellers' journeys.
Partnering with USA-based Smartmedia Technologies, The Zoo Republic and 92Proof delivered an innovative and digitally driven experience that supercharged omnichannel engagement for Jameson Whisky, offering more than 1.5 million unique users more personalised and mutually valuable travel experiences.
Edbert Wahjudi, creative technologist at The Zoo Republic, said this marks the beginning of a series of tech-based initiatives the agency has in progress.
"Combining Web3 technology with Augmented Reality has allowed us to create captivating and immersive experiences, empowering users to shape their own journeys and fostering a stronger and lasting connection with the Jameson Whisky brand," said Wahjudi.
The Jameson Travel Wallet campaign provided a unique opportunity for travellers in Dublin to sign up and unlock the Jameson Bow Street Distillery Experience.
Travellers were then encouraged to explore local tourist attractions, collecting augmented reality virtual tokens that led them back to Jameson's flagship Tastehouse boutique store.
The tokens could be redeemed for free tastings and gifts as part of their departure journey, enhancing their overall travel experience.
Katie Gee, Pernod Ricard Global Travel Retail Global traveller engagement director said connecting the traveller journey and measuring the effectiveness of media in travel retail is a key challenge the company is continuing to explore.
"The Jameson Travel Wallet represents our commitment to finding innovative ways to create a seamless unified journey across online and offline channels," she said.
"We look forward to sharing our insights and learnings with our brands and strengthening our strategic approach with key retailer partners to leverage this technology for future campaigns."
Founded 24 years ago, The Zoo Republic initially made its mark with licensed toy premiums for Yum! International (KFC and Pizza Hut Aust & NZ), Kellogg's, and other major FMCG brands.
The agency has evolved into a specialist shopper marketing agency, continuously reinventing itself to stay at the forefront of the marketing industry.
David Lo, founder of The Zoo Republic, the agency is seeing incredible technological advances at the moment.
"I have never been more excited to be at the helm of a creative agency," he said.
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