The Works, part of Capgemini, has appointed Katherine Dove, Vivienne Fung, Katerina Hatzi, Cameron Burnett, Jackson Tate and Daniel Wood to the team.
Dove, social lead, joins the team from the UK where she spent time immersed in the digital and social teams at ITV. Fung joins the team as senior social media manager having spent time working on Amazon Australia, Jack Daniels and Oroton.
Hatzi joins The Works as social media manager, with experience in the world of lifestyle brands and influencer marketing, having partnered with brands like Gucci, Adidas, Witchery and Reebok.
Head of social, Emelie Lundberg, said as its social client roster has increased, so too has its need for specialists across all areas.
“We are a team that offers end-to-end service across media through to creative, so it’s important that our talent aligns with our multi-faceted approach," said Lundberg.
"As such we are thrilled to welcome Katherine, Vivienne and Katerina to the team as we continue to create significance on social for some of Australia’s most iconic brands."
Burnett and Tate, a creative partnership, have worked across Australian brands, including Qantas, PepsiCo, Afterpay, Optus, Google and Pernod Ricard.
Taking up the role of copywriter, Wood joins The Works having honed his craft on the likes of Cadbury, Compare the Market, HSBC and the Australian Museum.
Creative partner Iggy Rodriguez said with the agency's ambition set high on delivering significant creative work for its clients this year, it’s been critical to add new firepower to the team.
"These new hires represent the kind of digital and social-led thinking we’re striving for and all of them are already proving valuable, producing the kind of work that gets us excited," said Rodriguez.
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