The Works has promoted Claire Stapleton to creative director from the role of creative lead - copy.
The move underscores The Works' commitment to nurturing talent from within and driving its creative capabilities to new heights.
Stapleton will assume a pivotal role in shaping and fostering collaboration among cross-functional teams, and enhancing the agency's creative offerings.
Iggy Rodriguez, ECD at The Works, said it's always exciting when there are creatives chomping at the bit to step up.
"Claire is a great talent and lovely human to work with. I’m excited to see her grow into this next chapter of her career," said Rodriguez.
With experience spanning 16 years, Stapleton's ability to craft compelling narratives and impactful storytelling outcomes has already made it’s mark across some of Australia’s most well known brands.
During her time at The Works to date, and, armed with Spikes, Clios, Webbys and OneShow accolades, she has worked on creative campaigns for brands like H&R Block, BlackHawk, Aware Super, WeightWatchers, The Smith Family and TAFE NSW.
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