The Works, part of the RXP Group, has appointed former Big Red CEO Bridget Cleary to lead its Melbourne office, as part of its expansion in Victoria.
Cleary joins as managing partner from Big Red where for more than five years she oversaw the independent agency’s doubling in size and transformation of digital capabilities across clients including Medibank, Coles and Optus.
She announced her departure from the indie agency in January via LinkedIn, with Dan Ingall taking over the role in February.
“I’ve always admired The Works and I look forward to help grow the agency and unlock their Making Happier Humans positioning, which I believe is the strongest enabler of business growth, staff happiness and productivity," Cleary says.
"In addition, being able to draw on the added power of RXP to drive and deliver all aspects of organisational change means we have a strong and compelling offer in Melbourne.”
The Works co-founder and creative partner Kevin Macmillan will work with Cleary to build the Melbourne office.
Bridget and I have worked alongside one another as partners and competitors for a number of years," Macmillan says.
"I’ve always thought she was a Works’ person through and through and is perfect to lead the Melbourne team. She’s incredibly good at what she does, but her level of care across the work and towards client relationships is second to none.”
The agency has already partnered with a number of clients since launching in Melbourne, as well as joining forces with RXP.
“Bridget’s experience and local knowledge means she’s ideally placed to spearhead The Work’s expansion," RXP Group Ross Fielding says.
"The integration continues to drive opportunities across the group and we look forward to replicating the success we’ve enjoyed in Sydney in Melbourne.”
The Works Melbourne shares its office with RXP’s Melbourne headquarters.
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