The latest campaign from The Woolmark Company endeavours to remind all Australians that the world's best Merino wool is produced right here in our own backyard.
The campaign highlights the many unique properties and innovations of Australian Merino which make it a fibre like no other.
Australian sheep thrive in a diverse climatic country, making the fibre uniquely well-placed to be used in extreme performance apparel such as first-responder kits and ADF women's uniforms, while being soft enough to be used in the neo-natal units.
John Roberts, CEO of The Woolmark Company, said: “We want to remind Australians to go out and support their industry by choosing Australian Merino wool products.
"The Australian woolgrower is the unsung hero of the sustainable fashion and sports movement, and we are seeing an increase in demand for Australian Merino wool as brands transition towards more sustainable and circular products.”
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