The Wired Agency rebrands to WiredCo

By AdNews | 12 July 2022
 
WiredCo team.

Independent The Wired Agency has rebranded to WiredCo.

With the name, comes a new logo, branding and a website.

Founder and managing director Angela Hampton: “The change symbolises a new chapter for our business. Growing from a two-person gig just a few years ago, to an incredibly connected and talented 32 person business, WiredCo. is at the top of its game so it’s a perfect time for this change.

“Our updated brand and name reflects a maturing of our agency and of who we are - we’re connected, and we move brands digitally, humanly." 

Managing partner David Kennedy-Cosgrove: “We wanted our new brand to better represent what we now do as an agency. Our legacy is performance marketing, and our fastest growing service line is now creative and content. We are taking on bigger and better brand work so we needed a brand that also played to this strength.”

WiredCo. has recorded 70% compound annual growth rate in revenue over the past five years and this year looks like exceeding all records for the business.

Several roles are open at the agency: Social Media Executive (On-Page); Digital Performance Account Manager; Digital Designer; Social Media Specialist (Off-Page). 

WiredCo, facing a tough talent market, recently launched a recruitment drive called, Recruit your Mates, where $10,000 per role is up for grabs for anyone who recommends successful placements, totalling $40,000.

WiredCo specialises in strategy, insight and creative for content, social, search, placement and partnerships.

Key clients include Pizza Hut, Assembly Label, Indeed, Chatime, Maurie & Eve, Viking Cruises, Georg Jensen, and TEDx.

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