The University of Adelaide has appointed independent agency Richards Rose to create and deliver brand strategy, identity and marketing communications across all channels.
“We chose Richards Rose for their strong strategic capability, and their track record in developing enduring brand ideas that work across diverse and complex businesses with local and international audiences,” says University of Adelaide director, marketing Anita Head.
Established in 1874, the University of Adelaide has helped carve the path for many Australians including the first female prime minister, Julia Gillard and astronaut Andy Thomas.
“We’re delighted to be partnering with such a respected and progressive institution that is full of ambition," says Richards Rose CEO Digby Richards.
"From its amazing alumni to its extensive research capability and great campus communities, it’s a living and breathing brand."
Richards Rose has also recently been appointed to launch start-up brand KONVOY and to help expand Campos Coffee's brand in Australia and the US.
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