The Trade Desk smashes advertising revenue

By AdNews | 10 November 2023
 
Credit: Grace Ho via Unsplash

The Trade Desk , the global technology platform for buyers of advertising, posted a 25% rise in revenue to  $US493 million for the September quarter.

Jeff Green, co-founder and CEO, says the performance underlines the premium advertisers are placing on precision, agility and transparency as they seek to maximise returns from campaigns.

The company is looking at December quarter revenue of at least $580 million.

"As we enter our busiest time of year and look ahead to 2024, we have never been in a better position to capture greater share of the $1 trillion advertising TAM (total addressable market)," says Green.

"With the generational shift to CTV, the growing opportunity in shopper marketing, our leadership in identity, and our most important product release ever with Kokai (a new media buying platform), we are better positioned than ever to help advertisers leverage data to drive growth and differentiate their brands.”

 September quarter 2023 numbers:

the trade desk sept q 2023 numbers

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