Scope3, with a mission to decarbonise the media and advertising industry, has appointed Joanna Georges to the newly created position of head of Australia and New Zealand.
Joanna joins Scope3 from The Trade Desk where she spent two years as director of data partnerships, ANZ. She has more than a decade in senior digital media roles including director of the Stitch Agency Australia, managing director ANZ of Mobilewalla and general manager ANZ at Eyeota.
“I leapt at the opportunity to be part of an organisation that is helping the digital advertising industry take action to reduce carbon emissions whilst maintaining advertising efficacy," said Georges .
"I’m looking forward to encouraging further industry collaboration and helping more Australian businesses implement meaningful carbon reduction strategies.”
Scope3 launched in Australia in October last with significant demand for its digital supply chain emissions data from brands and their agency partners.
June Cheung who previously led activity in ANZ as head of JAPAC has expanded her remit to include global commercialisation strategy and retains overall responsibility for the JAPAC region.
“Joanna’s extensive network and deep experience in the Australian digital media industry makes her the ideal choice to lead our Australian and New Zealand operation,” said Cheung.
“As Scope3 continues to scale the breadth and depth of our solutions to decarbonise media and advertising we need a dedicated ANZ leader to nurture and expand local partnerships with brands, agencies and publishers.”
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