Full-service agency AFFINITY has appointed Emma Shepherd communications director.
She joins from The Trade Desk, a global platform for ad buyers, where she was editorial content manager, APAC. She is a former trade journalist and editor.
"I am thrilled to join AFFINITY and contribute to its mission of accelerating growth for ambitious brands," she said.
"I look forward to leveraging my experience in editorial content and communications to elevate AFFINITY’s profile, drive thought leadership, and build meaningful connections within the industry."
Angela Smith, Chief Brand Officer at AFFINITY, said the agency kept hearing it was flying too far below the radar.
"So we decided to take a dose of our own medicine and invest in raising our profile by hiring one of the best," said Smith.
"Emma has already made an important impact on how we present ourselves to the world."
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