The Trade Desk, outpacing the media industry for growth, reported revenue up 27% to $US628 million for the September quarter.
The provider of a global technology platform for buyers of advertising said the performance underlines the value that advertisers are placing on precision and transparency as they work to maximise the impact of campaigns.
“As we enter our busiest time of year and look ahead to 2025, we have never been in a better position to capture greater share of the $1 trillion advertising TAM (Total Addressable Market),” said Jeff Green, co-founder and CEO.
"2024 has been a banner year for CTV. Many of the largest media companies are now working with us to help clients capture the full value of CTV advertising via programmatic.
"We are similarly excited about the momentum in retail media and the pace of adoption by advertisers who are taking advantage of our retail data marketplace.
"And the performance improvements that our clients are seeing with Kokai - our largest platform upgrade to date - showcase the value of audience-driven, AI-enabled innovation.”
The company expects December quarter revenue of at least $756 million.
September quarter 2024:
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