Global real-time programmatic advertising company The Trade Desk has launched Kokai, a digital media buying platform that incorporates major advances in distributed artificial intelligence (AI).
Kokai distributes deep learning algorithms across all aspects of the digital media buying process.
The AI-assisted platform, with access to more than 13 million advertising impressions every second, serves as a co-pilot to the programmatic marketer.
The Trade Desk has been outperforming the market, delivering “outstanding” results in the March quarter, posting a 21% jump in revenue to $US383 million, a contrast to a general slowing across digital platforms.
The result was ahead of expectations by market analysts.
Kokai’s distributed AI capabilities build on pioneering AI work with Koa, launched in 2018.
“The Trade Desk benefits from a rich yet highly complex dataset with very high integrity," said Jeff Green, founder and CEO, The Trade Desk.
"With Kokai, we are able to help our clients make sense of that data with AI, and help the marketer make the best decisions at every turn.
“Building on our ground-breaking work with Koa, we are distributing AI across our platform, so that it can serve as an expertly trained co-pilot to today’s modern marketer.”
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