The most engaged brand video ads on Twitter in Australia in September 2020:
@XboxANZ — Join Xbox Game Pass @XboxANZ highlighted all that its Game Pass plans had to offer with access to over 100 platforming hits.
@TelstraEnt — Be Enterprising partnership Collaborating with some of the country's most enterprising leaders, @TelstraEnt highlighted its latest ‘Be Enterprising’ initiative to help progress Aussie businesses.
@ruokday — There’s more to say after R U OK September 9 was R U OK? DAY and to mark the occasion launched a video ad encouraging people to learn what to say after ‘are you okay.
@PrimeVideoAUNZ — The Boys Season 2 @PrimeVideoAUNZ launched its new trailer promoting season 2 of its original American hero smash hit ‘The Boys’.
@SamsungAu — New Samsung Galaxy Z Fold2 @SamsungAu farewelled flat in the unveiling of its latest 2-in-1 foldable phone, the Samsung Galaxy Z Fold2, which is now available for pre-order.
"Using the platform to launch something new like we saw with Samsung and the unveiling of its new phone, the Samsung Galaxy Z Fold2 or Amazon Prime announcing the new season of The Boys, is a great way to make sure people are talking about the it," says Lottie Laws, head of video solutions at Twitter Australia.
“In a similar vein, people come to Twitter to connect with what’s happening and build cultural relevance, and we saw this come through with R U OK?.
"They used the platform to raise awareness for the annual R U OK? Day. It created a unique Twitter threadventure, which gave Aussies a new way to navigate important conversations around mental health with their loved ones. A really important initiative that had people talking in September.”
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