The Sweetshop Australia has appointed Kate Roydhouse to its leadership team as executive producer.
Basing herself in the Sydney office, Roydhouse will be a familiar face to many in the industry as she has been working alongside Ben Dailey in the Sweetshop New Zealand office for the last five years.
Roydhouse says making the leap across was an easy decision.
“And it feels just right," she says.
Her global journey in the advertising realm has seen her work and lead teams in the UK, LA, Spain, Brazil, Australia, and of course, her home town New Zealand.
With her knowledge spanning across agency and production companies, she has an intricate understanding of the creative process.
Greg Fyson, co-managing director of The Sweetshop, says after years of begging Roydhouse to come across to
Sydney, she finally relented.
"I could not be happier, Kate is the best of the best. We cannot wait to get started," he says.
Edward Pontifex, co-managing director of The Sweetshop, says New Zealand’s loss is very much the agency's gain.
"We can’t wait for all our wonderful agencies and clients to have the opportunity to work with her, she is ace," says Pontifex.
Melanie Bridge, global Co-CEO of The Sweetshop, says Roydhouse leaves hard shoes to fill in the Auckland office.
"But we are truly thrilled to offer her this opportunity. It's a gift to provide our staff the chance to work across our
global offices, and Kate brings so much to the team. Kate really is 'the best of the best'," she says.
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