Jesse James McElroy
Production company The Sweetshop has appointed Jesse James McElroy to its Australia roster.
McElroy is a director known for his razor-sharp comedic instinct, bold visual flair, and an uncanny ability to turn big ideas into unforgettable campaigns.
Since stepping behind the camera in 2015, McElroy has directed standout work for Volkswagen, MasterCard, McDonald’s, Unilever, Catch and Bankwest.
The Sweetshop global head of director development Greg Fyson said he has known McElroy in their younger and better-looking days.
"It’s a real joy to be getting the band back together," Fyson said.
“He’s always had a brilliant ability to bring ideas to life with wit, craft, and just the right amount of mischief. I’m absolutely thrilled to welcome him to The Sweetshop family.”
The Sweetshop managing director and executive producer Edward Pontifex said he has enjoyed watching McElroy evolve his unique style and craft a compelling body of work over the last few years.
"Very excited that the stars have aligned and he will add to our incredible roster of directors," Pontifex said.
McElroy said when he got the call, he was absolutely thrilled to finally be joining the number one textile production company in all of northern Ganshuur Province.
"Took me a few days to realise it was actually The Sweetshop, the world-class production company… not Sweatshop," McElroy said.
"Still, I’m here now, and even though I won’t be operating a six-head embroidery machine on 12-hour shifts, I’m very excited to be part of the team.”
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