Social enterprise and mutual company Australian Unity has appointed The Royals to its creative account following a competitive pitch.
The account was previously held by VMLY&R.
The Royals is tasked with growing awareness of Australian Unity’s Real Wellbeing positioning and its breadth of services, as well as reinforcing its brand ambition to be the most trusted wellbeing company in Australia.
The agency’s remit includes strategic and creative duties across the Australian Unity master brand and all divisions, including Retail, Wealth & Capital Markets, Specialist Care and Home Health.
Established in 1840, Australian Unity was Australia’s first member-owned wellbeing company and has more than 7,000 employees.
“The Royals stood out from the beginning thanks to their strategic thinking, willingness to take creative risks and great cultural alignment," says Billy Falkingham, head of brand & content at Australian Unity.
"The perfect partners to help us elevate the Australian Unity brand and business.”
The Royals managing partner, Andrew Siwka, says Australian Unity is a brand with an extraordinary Australian heritage and an even more exciting future.
"And we can’t wait to help it through the next 180 years – give or take a year or two!” says Siwka.
The appointment follows other recent client wins by The Royals, including Tangerine Telecom, and organic growth on the Snack Brands Australia account.
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