Independent creative agency The Royals has appointed Cyril Louis creative partner and ECD.
He replaces Dan Beaumont, director and partner of ten years, after he announced his departure in July.
He will relocate to Melbourne in October.
Louis has led global brands such as Heineken, Audi, Uber, and Beats by Dre and most recently worked as the regional executive creative director for LePub APAC.
The Royals managing partner Andrew Siwka said it's a match made in cultural alignment heaven.
"There was never any doubting Cyril's world-class credentials, but the alignment of our fundamental DNA made us confident
about the partnership opportunity. Exciting times ahead," Siwka said
Louis said he thrives on making the stuff people want to seek out, not pay to avoid.
"To do this, you have to be interested in the people, the culture, and what's new in their world so you can be interesting for them, relevant, and topical. I am thrilled to have such a synergy at The Royals," Louis said.
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