Well folks, we asked you what your favourite Super Bowl ad was and asked you to vote in our Super Poll (see what we did there?). We've tallied the votes and checked them twice, and your favourite ad is...
Snickers – The Brady Bunch
It won the vote with a grand total of 26% of voters picking it out of a list of 10 ads, with Always' Like a Girl spot coming in second with 22% of the vote and Budweiser's Lost Dog ad coming in third with a 19% share.
The idea behind The Brandy Bunch spot is hardly new, with Snickers' You're Not You When You're Hungry campaign having been around for years.
However, the execution of the ad was absolutely perfect.
Retro-fitting Danny Trejo as Marcia Brady was absolutely on-point, and we here at AdNews can't help but wonder what would happen if Trejo was on I'm a Celebrity right now.
From a personal perspective though, Steve Buscemi steals the show as Jan Brady. It's almost if he were born to play an insecure teenage girl.
However, here's what some of you thought of the spot:
“This is a great commercial. The perfect blend of sickly sweet nostalgic sentimentality of the Brady Bunch juxtaposed with the brutal threatening contemporary reality of Danny Trejo (and Steve Buscemi) just makes for a delightful mouthwatering, satisfying Snickers spot; that says perfectly you’re definitely not you when you’re hungry! I like.” - Nick Cleaver, CEO 303 Lowe Australia
“I split my sides laughing. And done so well. It shows how much TV characters have changed over the last 50 years. Marcia as the axe wielding Mexican is genius.” - Michael O'Rourke, creative partner at Bloke Australia.
Comment away!
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