Full-service digital marketing agency The Pistol has been appointed to the Brandbank Group following a competitive pitch.
The Pistol will manage paid media for the Brandbank’s multiple fashion, lifestyle, and beauty labels.
Brandbank is home to fashion brands Seed Heritage, Commonry and Unison as well as lifestyle brands kikki.K, Fine-Day and Allkinds.
"Brandbank Group is excited to announce our partnership with The Pistol, who brings an innovative perspective to our digital media strategy," Brandbank Group GM, marketing and e-commerce, Natalie Motta-Reeves said.
"We are impressed by their expertise at the intersection of creative, media and technology. We’re confident this partnership will lead to incrementality and profitable business growth.”
Brandbank Group is home to several Australian brands including fashion brands Seed Heritage, Commonry and Unison as well as lifestyle brands kikki.K, Fine-Day and Allkinds.
The Pistol CEO Jaime Nosworthy said Brandbank Group has a deep understanding of brand-building as a long-term investment, and the agency looks forward to being part of that plan for growth.
"Working with some of Australia’s most popular fashion, skincare, and lifestyle brands, this new partnership is a chance to bring our marketing and media expertise to Brandbank’s retail offering," Nosworthy said.
"Its brands are brilliantly designed and carefully curated, with the customer at the heart of every offering – it’s a solid business model, and one we’re excited to strengthen and grow.”
Brandbank Group manages the stores, strategy, design, manufacturing, and digital experience for the brands, implementing customer-centric strategies across its network of physical and online stores.
A key part of The Pistol’s paid media strategy will focus on quantifying the impact of long-term brand building while delivering sustainable and profitable revenue streams.
The appointment is effective immediately.
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