Digital solutions media agency The Pistol has partnered with Cancer Council Victoria to help amplify the important work the non-profit does.
The Pistol has delivered multiple projects that have helped reshape the digital narrative of three key programs including SunSmart, Food Fight and Quit.
The Pistol has collaborated with Cancer Council at the state and national level on various projects for more than eight years and uses data-driven strategies to develop powerful digital campaigns to aid their mission.
Kelly Dieneaar, Cancer Council Victoria head of media and communications, said it is crucial for the non-for-profit to collaborate with partners who share a passion for purpose-driven social marketing campaigns.
"We seek partners who not only demonstrate innovative and strategic thinking but also align with our core values of excellence, integrity, and compassion," Dieneaar said.
Jaime Nosworthy, The Pistol CEO, said the agency jumped at the opportunity to assist Cancer Council Victoria in making strides towards preventing cancer and empowering Victorians, echoing their mission to save lives.
"The appetite for innovation, and out of the box thinking to maximise the impact of their powerful message was clear in the brief, and we’re excited to deliver our strategic vision through an intentional mix of emerging technologies," Nosworthy said.
Each project has seen The Pistol develop tailored contextual campaigns that elevate the Cancer Council’s digital presence, drive awareness and fundraising but also lean into its values of excellence, integrity, and compassion.
For SunSmart, The Pistol developed a strategy that amplifies the message of skin protection across diverse audiences and channels to maximise relevance and impact of the messaging. The strategy combines emotional storytelling with rational messaging highlighting the UV index in hyper-local areas.
The Food Fight campaign aims to stop the processed food industry from targeting and influencing children with unhealthy food and drink advertising. More than 10,000 people and 30 organisations have joined the Food Fight campaign, calling for ads to be removed from where children commute, learn and play.
For the long-term Quit smoking program, The Pistol is currently developing a holistic social strategy to aid in the fight to stop people smoking and using e-cigarettes. The campaign includes the strategic direction and activation of Quit's owned, earned and paid digital channels.
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