Emilia Chambers has been appointed head of strategy at The Pistol, while former head of development Sarafraz Johl rejoins the business as head of technology.
Chambers brings more than 11 years’ digital experience in the media industry in Australia and the UK, working across a range of client verticals, including FMCG, retail and travel.
She comes to The Pistol from Carat Australia, where she was head of digital for the Victorian team. She also spent nearly five years at iProspect, working as a client partner and digital director in Australia, and an account director in the UK.
Johl brings more than two decades of development experience across three countries to his new role, having worked in the UK, India, and Australia. Johl returns to The Pistol after work on its retail media platform Zitcha. Johl has also worked in senior developer roles at Motorola, the Australian Council for Educational Research, and Siebel.
The Pistol CEO, Jaime Nosworthy, said this is a time of great growth and expansion for the agency and she's thrilled to be adding new members to the team.
"Both Emilia and Johl bring a wealth of knowledge in their respective spaces to the business, along with a passion to deliver, and strong leadership skills to drive our business forward," she said.
“Emilia is well-known for her enthusiasm for all things digital – as a leader in this space, she understands the complexity and ever-changing nature of the digital landscape can be challenging, and prides herself on supporting her colleagues and clients in navigating the digital realm.
“Johl was instrumental in the development of our retail media platform Zitcha, and we’re excited to have him as part of the core The Pistol team – he brings an unparalleled understanding of how to maximise retail assets to accelerate growth, and a passion for leading with tech.”
Chambers said she's thrilled to be joining the Pistol team at such an exciting time for the business.
"I’m looking forward to showing our clients the value of digital media, and how it can be used to expand and support the efforts of other channels to deliver a holistic marketing message," said Chambers.
Johl said he loves that the agency is a leader in digital advertising, but hasn’t lost its start-up vibe, and ‘let’s-get-it-done’ attitude.
"While tech has been the enabler, the team and culture has been the fuel propelling the growth. As the digital landscape changes, so will tech – it’s a great time for a product fanatic like me to be part of the team and help us stay ahead of the game," he said.
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