Brinda (Bini) Dekiwadia has joined full-service digital marketing agency The Pistol in the newly created role of head of performance.
And Daren Polo has been appointed as part of the performance team, specialising in SEO and CRO functions.
Dekiwadia brings more than a decade of experience in performance marketing to The Pistol, most recently at Mindshare. She has also held performance marketing roles for automotive and retail brands at Columbus and Reprise Media Australia.
Polo has 15 years’ experience across digital strategy, SEO and content. He most recently led the SEO and CRO functions at CHE Proximity, having also previously held SEO and digital roles at Yango, Belgrin and the Australian Turf Club.
The Pistol CEO, Jaime Nosworthy, said the specialist capability each of these leaders brings to the business will translate to increased value for clients.
"True integration of media, regardless of channel or budget source, is a key strategic pillar for all our client partners," she said.
"Bringing Bini into the business to lead the performance function with seasoned experts across all core functions, including Daren in SEO and CRO, will ensure our clients’ investment is delivering long-term and sustainable value back to their businesses and eliminating any inefficiencies.”
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