The Perth Mint has appointed 303 MullenLowe Perth to its agency roster following a review process, including a strategic, creative and media pitch.
As a preferred supplier, 303 MullenLowe is working on a variety of campaigns with The Perth Mint marketing team.
303 MullenLowe senior business director Taryn Payne says the team enjoyed the pitch process.
“The Perth Mint ran a fair and transparent process, we had a great time getting to understand more about this iconic Perth brand and the brief triggered some innovative, fun campaign ideas. We can’t wait to work with the team!"
The Perth Mint group manager, marketing, Emily Dawe, says the appointment is an evolution of its agency partnership model.
“The Perth Mint continues to have a strong relationship with The Brand Agency, and the addition of 303 Mullenlowe to the roster is a reflection of our growth plans and our vision to inspire excellence in the precious metals industry.
“We’re excited to be working with two great advertising agencies in 2021 and look forward to some amazing collaborative work further promoting The Perth Mint as a refiner, manufacturer, investment option and tourism destination of choice.”
This month, Australia’s South West appointed 303 MullenLowe Perth to promote ‘The South West Edge’, following a comprehensive agency review and creative pitch process to select a creative and media partner.
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