The Outdoor Media Association has unveiled the category breakdowns that saw a total increase of 12.23% on net media revenue for the out-of-home (OOH) industry in 2023.
Net media revenue for 2023 increased to $1.19 billion, up from $1.06 billion for 2022.
Digital Out of Home (DOOH) revenue accounts for 73.9% of total net media revenue year-to-date, an increase over the recorded 64.5% for the same period last year.
Recent SMI figures saw outdoor media rising 15.1% for the 2023 calendar year.
Category figures for 2023:
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· Roadside Billboards (over and under 25square metres) · Roadside Other (street furniture,bus/tram externals, small format) · Transport (including airports) · ^Retail, Lifestyle and Other
Category figures 2022: · Roadside Billboards (over and under 25square metres) |
$507.8million $271.3 million
$140.8million $273.8million
$466.5million $238.6million
$100.7million $257.9million |
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· Roadside Other (street furniture,bus/tram externals, small format) |
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· Transport (including airports) |
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· ^Retail, Lifestyle and Other |
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