The NGEN best dressed dodgeball champs

By AdNews | 28 May 2024
 
NGEN Charity Cup

The 10th annual NGEN Charity Cup Dodgeball Tournament saw 400 members raise $37,428 for UnLtd charity partner Bravehearts.

The aim of the NGEN Charity Cup is to raise funds for youth charities as well as provide an opportunity for members of NGEN – a community for those with less than five years’ experience in the media industry – to come together and live up to the industry’s We Are The Changers purpose.

Across Brisbane, Sydney and Melbourne, fundraising efforts involved competing teams of NGENers selling raffle tickets for prizes generously donated by industry supporters.

This year’s NGEN Charity Cup was made possible thanks to the support of MFA member agencies, which contributed financially towards the events in the absence of sponsors.

Sydney

Teams from both media agencies and media owners battled it out for the top spot in three categories – dodgeball champs, best dressed, and most money raised.

Melbourne stats:

  • Raised: $10,633
  • Dodgeball champs: QMS
  • Underdogs best dressed: The Dodgefathers (Nine)
  • Most money raised: Hav-a-crack (Havas)

Brisbane stats:

  • Total raised: $5,207
  • Dodgeball champs: oOh!
  • Media best dressed: Val Dente (Val Morgan & dentsu)
  • Most money raised: Val Dente (Val Morgan & dentsu)

Sydney stats:

  • Total raised: $21,588
  • Dodgeball champs: QMS
  • Best dressed: Spark Foundry
  • Most money raised: oOh! Media

Founded in 1997, Bravehearts is dedicated to the prevention and treatment of child sexual abuse.

As little as $12 educates a child through Bravehearts’ education programme, Ditto’s Keep Safe Adventure Show, and $150 provides a counselling session to a child affected by sexual abuse.

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Bravehearts national partnerships manager Kylie Hewitt said Bravehearts are incredibly grateful for the $37,453 raised.

"This generous contribution will significantly support our efforts to educate, empower and protect Australian children from sexual abuse," Hewitt said.

"With these funds, we can provide 250 counselling sessions, or educate over 3,000 children about personal safety, or assist callers who need information and support when navigating child sexual abuse in their family for 37 weeks!

"Thank you to the MFA and NGEN, everyone who fundraised, participated and donated; your support makes a real difference.”

MFA head of NGEN Melanie Aslanidis said once again, NGENers brought enormous enthusiasm to the task of fundraising for the NGEN Charity Cup, organising raffles, cake sales and office pyjama days, all before even stepping onto the dodgeball courts and putting their bodies on the line.

"Being able to have a meaningful impact on our chosen charity is incredibly rewarding for NGENers and the NGEN team," Aslanidis said.

"I’m so proud to be supporting Bravehearts to help continue their vital work.

"A heartfelt thank you to everyone for their amazing efforts.”

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