The 62nd TV WEEK Logie Awards has launched the Most Popular Television Commercial category, with the winner taking home a Logie statue and a $100,000 Bauer Media advertising package.
The award recognises excellence in television advertising and is open to advertisers, as well as creative, media and content agencies.
In 2019, Tourism Australia’s ad Dundee: Australia’s Tourism Ad in Disguise by UM and Droga5 was voted Australia’s favourite ad and the winner of the Most Popular Television Commercial category.
This year three finalists each get two tickets to television's night of nights on the Gold Coast in June where the winning commercial will be announced.
The 15 finalists will be selected by a 10-member panel of industry peers, including Russel Howcroft, partner and chief creative officer, PWC; Kim Portrate, CEO of Think TV; and Dee Madigan, ECD at Campaign Edge.
The winner will then be decided by the general public.
“We had a great response last year from agencies and advertisers across the country when we introduced the Most Popular Television Commercial to the TV WEEK Logie Awards, so we’re delighted to be bringing it back in 2020," says Thomas Woodgate, Editor of TV WEEK.
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