Integrated creative agency Emotive has appointed Michael Hogg to managing partner and head of strategy.
Hogg joins Emotive after six years with The Monkeys, where he held the position of head of planning for the past three years.
Prior to The Monkeys, he held planning roles at Fallon London.
Hogg will lead the strategy function at Emotive and take on a broader leadership role across the team as managing partner, with a focus on growing the agency and the creative culture.
Hogg says he looks forward to joining the Emotive family.
"Simon’s filled the place with talented people who all share my enthusiasm for ideas. They've been making adventurous, effective communication for an enviable bunch of creatively ambitious clients," Hogg says.
"And they’re on the beach at Tama, which doesn’t hurt. I look forward to helping our clients strengthen and grow their brands, and to building on the incredible momentum the agency has.”
Emotive CEO and founder Simon Joyce says Hogg's appointment represents "another big step" for the agency's evolution.
"His strategic leadership, expertise and understanding of the market are truly unparalleled and he will be instrumental in the continued expansion of Emotive’s strategic offering, broadening beyond world-class content and campaigns, and into working with clients to develop long-term brand positioning," Joyce says.
"Just as importantly, he’s a great guy and his leadership will add significantly to the development of our creative culture - which is the single most important factor for our continued success.”
Hogg's appointment follows the recent hire of Ben Clare as group creative director and comes on the back of a period of significant growth for the Sydney agency, with an increasing client base including the likes of Optus, Audible, Unilever, HelloFresh, Google, Revlon, ATC, YoPRO and Sportsbet.
Hogg commences on January 13, 2020 and will be based out of the Emotive Beach Haus in Sydney.
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