Open Colleges has appointed The Monkeys, part of Accenture Interactive, as its lead creative agency.
The tertiary institution has partnered with The Monkeys to reinvigorate its legacy brand.
“We are excited to partner with Australia’s original distance educator to help get the message out to all Australians that online study is a valuable and flexible option for those seeking to up-skill and improve their career opportunities," The Monkeys group CEO and co-founder Mark Green says.
The win comes after M&C Saatchi took over the University of Sydney account from The Monkeys at the start of the year.
The Monkeys' first piece of work for Open Colleges is a brand campaign Everything Could Happen.
The campaign celebrates Open Colleges’ 125 years in education and challenges Australians to turn their potential into reality, showing anything is possible with the right partner in education.
It has been released across television, radio and digital channels.
“Our new agency partner The Monkeys recognises that when students are starting out, it’s easy for them to be overcome by the range of possibilities ahead," Open Colleges executive general manager – customer experience Jeff Lim says.
"The agency has created an effective campaign to let all Australians know we’re here to support and guide them along their educational journey.”
Credits:
Client: Open Colleges
Executive General Manager - Customer Experience: Jeff Lim
Senior Marketing Manager: Odette Mulqueeney
Creative Agency: The Monkeys, part of Accenture Interactive
Executive Creative Director: Vince Lagana
Creative Director: Scott Dettrick
Art Director: Katie Kidd
Copywriter: Charlotte Taylor
Group CEO & Co-founder: Mark Green
Managing Director: Matt Michael
Group Content Director: Ciaran Miller-Stubbs
Content Director: Victoria Zourkas
Senior Content Manager: Greig Carlow
Executive Planning Director: Fabio Buresti
Head of Planning: Hugh Munro
Strategic Planner: Henry Bilson
Head of Production: Penny Brown
Senior Broadcast Producer: Rebekah Lawson
Broadcast Producer: Cathryn Cooper
Senior Integrated Producer: Tanith Williamson
Production Company: Rabbit
Director: Daniel Mitchell
Executive Producer: Lucas Jenner
Executive Producer: Alex Hay
Producer: Marcus Butler
DOP: Danny Ruhlmann
Music & Sound: Song Zu
Musical Director: Ramesh Sathiah
Composer: Adrian Sergovich
Sound Designer: Simon Kane
Sound Producer: Katrina Aquilia
Post Production: White Chocolate
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