Sarah Keith, managing director of Involved Media, has been elected for a two-year term to the board of directors of the Media Federation of Australia (MFA).
At the MFA's annual general meeting, she replaced Chris O’Keefe, managing partner of Match & Wood, after two election terms.
This is Flow CEO and founder Jimmy Hyett continues in his independent board role.
The board also appointed UM Australia CEO Anathea Ruys and Dentsu CEO Fiona Johnston.
And re-appointed five directors for an additional two-year term: Omnicom Media Group CEO Peter Horgan; Havas Media Group CEO Virginia Hyland; Publicis Groupe CEO Michael Rebelo; GroupM ANZ CEO Aimee Buchanan; and Publicis Groupe Chief Media Officer Imogen Hewitt.
“This year marked the most collaborative period in my 12 years with the MFA. From driving climate action to pioneering psychosocial safety, our proactive stance is creating long-term impact," said MFA CEO Sophie Madden.
"As we look to 2025, our focus will be on embedding these initiatives and working alongside our members to sustain meaningful change.
"Together, we are shaping an industry we can all take pride in – embodying our industry purpose of We Are The Changers.”
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