Energy retailer Simply Energy has appointed independent media agency The Media Store as a new agency partner.
The Media Store will support Simply Energy’s brand, acquisition, retention and partnership strategies as it continues to strengthen its position as a leading energy provider.
Simply Energy is an energy retailer with more than 720,000 electricity and gas customer accounts across Victoria, New South Wales, Queensland, Western Australia and South Australia.
“We are delighted to partner with The Media Store," says Andrea Bernard, general manager of sales and marketing at Simply Energy.
"The team demonstrated a clear point of difference with their understanding of our business and their application of data and analytics.
"Their proven ability to grow brands and affect sales results will be a clear benefit to our business as we provide our customers with better digital experiences and more distinctive partnership-enabled offers.”
Stephen Leeds, CEO of The Media Store, says Simply Energy is an ideal partner.
"Their culture and ambitions are aligned with ours and we’re excited about helping them grow in a highly competitive market," he says.
"They are a client who challenged us throughout the review process but did so collaboratively and with respect. We can’t wait to deliver on the promises we have made and to raise the bar by applying our expertise and rigor to achieve their business goals.”
The Media Store's client list includes Toyota, Lexus, Hino and Travel Texas.
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