Newly rebranded outdoor media company The Media Shop (TMS) has hit the market with its portrait digital screens to be displayed at more than 500 Coles Express stores across Australia.
The digital network, named IGNITE, is strategically placed to capture the curiosity of consumers as they fill up on petrol and approach the convenience store with the 65-inch, high definition, 4K, screens designed to have maximum impact and perceptible resonance.
In the first phase of its roll out (with 250 screens live by June and a further 300 to be installed by December 2022), the IGNITE network is in six capital cities and exclusive to Coles Express.
As part of its overall rebrand, TMS has also repositioned and restructured its business to prepare for significant growth by appointing experienced OOH executive Greg Power to the position of general manager.
Power said: “IGNITE will be the only truly national, small format portrait solution in petrol and convenience with full motion digital and programmatic capabilities.”
With over 15 years of operation in the outdoor media space, TMS founder and CEO Ronnie Navani is largely responsible for its emergence and success over the past decade and a half.
As the first person to launch portrait digital screens in the petrol and Convenience environment, Ronnie has unparalleled knowledge and experience in delivering successful Out-of-Home networks.
“Our purpose is to integrate outdoor media into communities in such a way that it enhances an experience and we remain committed and clear on that approach,” said Navani.
“With a combination of outdoor and non-traditional media on offer we continue to reach thousands of people in metro, suburban and regional locations"
TMS currently has a portfolio of billboards, retail, petrol and convenience screens as well as bespoke non-traditional solutions, with a strategy to expand the business further into other outdoor environments.
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