Independent agency The Media Precinct Group has become an early adopter of VOZ, allowing innovative measurement of national multi-screen television viewership across all platforms.
VOZ brings together viewing on TV sets and connected devices (connected TVs, desktop/laptop computers, tablets and smartphones) to provide all-screen results and reporting.
Media Precinct Managing Director Glenda Wynyard says the landmark deal represents a major investment in innovation from one of Australia’s leading independent agencies.
“This is a significant commitment to leading edge research and technology, which sees us as the largest subscriber of research among all independent agencies," says Wynyard.
“We see the VOZ platform as vital to help deliver the planning and reporting insights we need to make sure our agency investment for clients continues to deliver maximum impact.
“The Media Precinct is constantly reshaping the way we respond to consumer trends. The way Australians watch broadcast TV is changing rapidly. Whether its big events like the Olympics or niche programs, viewing across all formats continues to prove an evolving challenge for agencies.
“Our investment in VOZ and software product TVmap will deliver rich insights and free up our teams to concentrated on creative solutions for clients, backed by data available to our team at the touch of a button.”
Broadcast MAP Australia Account Manager Leanne Peruch says it’s an exciting partnership that will allow The Media Precinct to be at the forefront of planning multiscreen campaigns whilst maximising reach via TVmap.
“The Media Precinct is investing in the tools and data needed to deliver for their clients.
“TVmap is delighted to offer a first to market Gold Standard Certified VOZ third party software implementation allowing agencies access to true national Total TV multiscreen audience data.”
“By investing in VOZ and TVmap software, The Media Precinct will have a powerful solution that will provide greater insight for planning and buying.”
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