The March issue of AdNews hits desks next week. Here's your snapshot. You can subscribe to the print edition or download a digital version here. This content won't appear online, it's exclusive to the magazine, so the only way to read it is to get a copy - don't miss it.
The Profile: M&C Saatchi CEO Jaimes Leggett is known to be a perfectionist. But did you know he’s an art collector?
Five Minutes With… Pacific Magazines CEO Gereurd Roberts didn’t take the usual path to the top.
Marketing 101: What is segmentation, and why do you need it?
The Big Question: Digital metrics are under scrutiny, but how do the more established ratings and measurement systems stack up?
The Sports Fixture: How will the cricket rights negotiations shake out this time around?
Meet the Team: Peter Vogel is back in Australia leading Wavemaker, GroupM’s biggest, and newest, agency.
Agenda – Podcasts are this year’s hottest medium. How are brands scoring big and how are audiences translating into revenue?
The Archive: Jump back in time with the AdNews Archives.
Reality Check: Audible taps up Michael Bolton for its first brand ad. What do people make of it?
The Work: HCF’s latest campaign injects a little more humour into the work.
Creative Choice: The Super Bowl means big ads. We get the lowdown on six of the best.
Investigation – AMAZON Amazon is the world’s most valuable brand. We look at the behemoth’s impact in Australia from multiple angles; retail, search, voice marketing, content and beyond.
Behind the headlines Tourism Australia won the Super Bowl, The AdNews Awards finalists, TV’s comeback, Orchard’s acquisition.
The March issue of AdNews hits desks next week. Here's your snapshot. You can subscribe to the print edition or download a digital version here. This content won't appear online, it's exclusive to the magazine, so the only way to read it is to get a copy - don't miss it.
Check out: The February issue in print: Blockchain and Agency Rankings
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au
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