We're kicking off the year with a look at the radio market, the imminent arrival of programmatic in the discipline, how the still nascent music streaming market is approaching scale, and how the turf wars and talent swaps are shaping the year.
Paul McIntyre sat down with Yahoo!7 CEO Ed Harrison and presses him on the finer details of keeping two hard task masters - Yahoo! And Seven West – happy.
Last year brands were jumping on the startup bandwagon left right and centre but what are they actually achieving? Rosie Baker sat down with the Mondelez marketing and management team and the startup a they work with at the end of its 90-day Mobile Futures programme. Sales don't matter apparently - it's all about culture and potential. Read why in Big Pic.
In Newsmaker we talk to Mike Sneesby, CEO of StreamCo, about the launch of Stan and what it will take to win the streaming war.
Budget Direct burst into 2015 with a new brand positioning based on daredevil character Captain Risky. In The Marketer we talk to Jonathan Kerr, marketing and digital director about risk, ditching those aliens and nailing attribution modelling.
In Creative Focus we asked six top creatives what they think of deliberately shocking ads. Is outré the new grey? Creatives from The Monkeys, DDB, Saatchi & Saatchi, DT and SapientNitro weigh in.
Elsewhere Smartarse Andy Fleming makes a play for the gaming industry, Google boss Maile Carnegie makes her case for marketing change, MEC's Peter Vogel espouses the four new Ps marketers need to pay attention to, and Archibald/Williams co-founder Bram Williams celebrates getting back to work.
Creative Choice looked at some of this year's campaigns so far. See what SheSays leader Yasmin Quemard and Saatchi & Saatchi ECD Mike Spirkovski think.
A version of this story originally appeared in the latest print edition of AdNews (February 6). Get your copy on iPad now, or in Print here.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au
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