Bigdatr solves three major problems—costly manual research, processes that delay insights, and incomplete performance data—that helps Australia’s biggest advertisers cut overhead and speed up decision-making to outsmart competitors every step of the way.
When every decision feels like a risk, advertisers turn to Bigdatr’s Competitor Intelligence for a clear view of their rivals’ ad spend, creative messaging, and campaigns in near real-time.
Three Core Obstacles Hindering Marketers
Due to limited visibility into competitors’ activity, advertisers resort to high-cost, manual research, where countless hours are spent gathering data that quickly becomes out of date. Delayed insights further weaken market responsiveness, making it difficult to act on competitive changes promptly. Along with incomplete performance data, marketing teams are forced to guess their competitors’ spending and creative approaches.
A Vision for Clear, Fast, and Insightful Intelligence
Over a decade ago, Bigdatr emerged to tackle these hurdles in competitor intelligence. From the start, its mission was rooted in the belief that insights should be timely, transparent, and accessible to all marketers. By consolidating fragmented advertising data into a single platform, Bigdatr gave life to a living creative library that updates in near real-time.
This approach offered a completely new way for advertisers to track and study their competition.
Adding Media Value to the competitor tooling arsenal, advertisers are examining trends, spend patterns, and shifts in media mix to respond to emerging threats and opportunities faster than ever before.
Bigdatr’s platform eliminates manual data collection by capturing and centralising creative assets, spend and performance data from a wide range of digital and traditional channels.
The Risks of Falling Behind on Data
Continuing to rely on slow, manual data collection can lead to devastating consequences in fast-paced industries and especially now, with a growing number of digital channels.
When emerging competitors gain momentum before a brand could respond, that delay is all they need to make their voice heard in the market. By the time it’s reported to decision-makers, the market may have shifted again, which leaves marketing teams perpetually a step behind.
However, not every advertiser was content to remain reactive. Leading automotive brands were among the earliest adopters of Bigdatr’s competitor intelligence platform, recognising the domino-effect outdated data can create like pouring budget into strategies that fail to capture competitor Share of Voice.
Instead, by using the competitor intelligence platform to evaluate the effectiveness of creative messaging and channel selection, they gained the ability to proactively adjust investments and set reliable benchmarks for future success.
Evolving for the Future of Advertising
As the digital advertising landscape expands, Bigdatr continues to incorporate emerging channels, advertisers, and publishers into its platform.
Today, over 150+ global brands make data-driven decisions without the headache or cost of manual research. They benchmark investment, select winning channels, adapt to seasonal trends, and continuously outmanoeuvre competitors—no matter how quickly the advertising landscape evolves.
Marketers seeking to optimise budgets and confidently shape future strategies are invited to learn more about Bigdatr’s comprehensive intelligence platform at bigdatr.com
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