The In-House Agency Council annoucned winners of the inaugural IHAC Awards, presented by TikTok and Monday.com.
IHAC Awards jury chairman Nick Garrett: “With so many top tier entries it was a difficult task to select our winners. I’d like to thank all of our esteemed judges and all of the talented in-house and hybrid teams that entered their work, you can all be proud.”
The IHAC Awards:
In-House Agency of the Year
Winner: Sportsbet
Best Integrated Campaign
Winner: Koala - When Life Unfolds Campaign
Highly Commended: Sportsbet - Bet With Mates Campaign
Best Creative Work
Winner: Sportsbet: Elite Average Games
Highly Commended: Roller (News Corp) - Walk with Warnie
Best Innovation
Winner: 1House (Asahi Beverages) - The Carlton Draught Beer Drop
Sportsbet’s in-house agency took out Agency of the Year for showcasing an outstanding body of work over the past 18 months, producing five above the line campaigns, including Elite Average Games, Take A Sec Before You Bet and Bet With Mates, as well as a new retail stream and a range of impactful online video and social content.
The Koala campaign ‘When Life Unfolds’ included a suite of TVCs, radio, out-of-home, digital and social, and reminds Aussies that when life throws you a few surprises, it’s always best to have a clever and comfortable sofa bed on hand.
Sportsbet's 'Elite Average Games' campaign featured a group of fictional ‘athletes’, competing in everyday, Aussie disciplines and made them as engaging as any real sportsperson.
The Carlton Draught ‘Beer Drop’ campaign offered consumers an incentive to return to the pub, using digital channels to reach them in their homes. The team turned the incentive into a game by creating the ‘Beer Drop’, placing virtual beers all over Melbourne only visible through the CUB app. Consumers were prompted to hunt down beers and ‘claim them’ using augmented reality.
IHAC chairman Chris Maxwell says: “A big congratulations goes out to this year’s Agency of the Year winner Sportsbet and the category winners from 1House, Sportsbet and Koala. We saw some fantastic work in smart integrated thinking and real craft on display. We thank everyone for taking part in the inaugural IHAC Awards and look forward to seeing even more brilliant work next year.”
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