Kimberley-Clark
Creative commerce agency The Idea Shed has won the content strategy and production account for Kimberly-Clark Professional (KCP), following a competitive pitch.
The Idea Shed has collaborated with KCP since 2022, this latest appointment expands the sustainability-led partnership.
The Idea Shed partner and executive creative director John Volckman said sustainability is no longer a nice-to-have – it’s a business imperative.
"The challenge is cutting through the noise and communicating real impact. That’s exactly what we’re setting out to do with KCP," Volckman said.
As the environmental regulatory landscape tightens on responsible sourcing, the need for clear, compelling sustainability communications has never been greater.
KCP integrated marketing manager Chao Chen said partnering with The Idea Shed brings sustainability commitments to life in a way that resonates with customers and distributor network.
“We’re excited to continue our work together, ensuring our messaging is clear, credible, and drives meaningful action," Chen said.
Work has already commenced, with the agency developing a content strategy and creative framework to help KCP articulate its sustainability story with clarity and impact.
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