Independent integrated agency The Idea Shed has won the Kennedy Watches & Jewellery account following a competitive pitch against two other agencies.
The full-service account will include creative services, social media and content creation.
Following multiple rounds of pitch responses, Kennedy saw the value in The Idea Shed being able to capture their attention through the exploration of customer behaviour that delivered strong insights and opportunities.
This was stress-tested against the existing Kennedy customer experiences with the goal to ultimately bring the extraordinary in-store experience to Kennedy’s social media channels.
The result was a rigorously researched, strategic foundation to a series of creative ideas that not only spanned organic content, paid initiatives, and major events, but also delivered a vision and concepts to succeed for years to come.
The Idea Shed director John Volckman says the agency is “elated to be working on such an iconic Australian luxury account” and will work with Kennedy’s team “to help elevate Kennedy’s luxury offering through emerging opportunities within ecommerce, and across existing and new sponsorships”.
Kennedy head of brand & image Philippa Hearn says The Idea Shed was chosen for its vision: “The Idea Shed was a standout from the start, from their detailed customer analysis through to creative concepts, bold vision and executions that highlighted the extraordinary experience Kennedy could offer clients both online and in boutique.”
Kennedy was founded in 1976 and is the official retailer of Rolex, Patek Philippe, IWC Schaffhausen, Panerai, Jaeger-LeCoultre, Piaget, Cartier, Tudor, Omega, Vacheron Constantin Longines, Ulysse Nardin, Buben & Zorweg and Graff Diamonds.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.